How to Build Authentic Relationships in a Digital World

Networking has always been an important aspect of building a successful career. In today’s digital world, where social media and online platforms dominate, networking has become easier and more accessible than ever before. However, building authentic relationships in a digital world can be challenging. In this article, we will explore the art of networking and how to build authentic relationships online.

  1. Be Authentic

Building authentic relationships starts with being authentic. Authenticity means being true to yourself and your values. When you’re networking online, it’s easy to create a persona that you think will impress others. However, this can come across as inauthentic and make it difficult to build genuine connections. Instead, focus on being yourself and sharing your true interests and passions. This will help you attract like-minded individuals who share your values.

  1. Be Generous

Networking is not just about what you can get from others, but also what you can give. Being generous with your time, resources, and expertise can go a long way in building authentic relationships. Share your knowledge and skills with others, offer to introduce them to people in your network, and help them in any way you can. This will help you build a reputation as a helpful and trustworthy individual, and people will be more likely to reciprocate.

  1. Be Selective

Networking online can be overwhelming. With so many platforms and people to connect with, it’s easy to get lost in the noise. That’s why it’s important to be selective about who you connect with. Instead of trying to connect with everyone, focus on building relationships with a few key individuals who share your interests and values. This will help you build deeper connections and make it easier to maintain those relationships over time.

  1. Be Consistent

Consistency is key when it comes to building authentic relationships online. Make sure to stay in touch with your connections regularly. This could mean sending a quick message to check in, sharing interesting articles or resources, or offering to help with a project or initiative. By staying top of mind and consistently adding value, you’ll strengthen your relationships and build trust over time.

  1. Be Patient

Building authentic relationships takes time, especially in a digital world where connections can be fleeting. Don’t expect to build deep connections overnight. Instead, be patient and focus on building meaningful relationships over time. This means investing time and effort into your connections, even when there’s no immediate benefit to you. Over time, these relationships will become valuable assets that can help you in your career and personal life.


In conclusion, building authentic relationships in a digital world requires a combination of authenticity, generosity, selectivity, consistency, and patience. By following these principles, you can build meaningful connections that will help you achieve your goals and succeed in your career. Remember, networking is not just about what you can get, but also what you can give. So, focus on adding value to your connections and building genuine relationships that will last a lifetime.

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